Behind Vanity Fair’s 25th Hollywood Issue integrated campaign
To mark its 25th anniversary, Vanity Fair launched its 2019 Hollywood campaign, including bespoke social media assets, web content and the iconic front cover. Among the 11 faces in the campaign were Chadwick Boseman (Black Panther) Rami Malek (Bohemian Rhapsody) and Saoirse Ronan (Mary Queen of Scots). These cover stars represent the future of cinema, and many have never appeared on the cover for Vanity Fair before.
The campaign was shot by three-time Academy Award-winning cinematographer Emmanuel “Chivo” Lubezki of Park Pictures, who is known for his work on features such as Gravity, Birdman and The Revenant, with beauty and finishing led by MPC’s Creative Director Claus Hansen, VFX Supervisor Gustavo Bellon and Flame Artists Andre Arevalo and Noah Caddis. MPC’s Mark Gethin handled the grade.
Chivo, who used a motion-picture camera to create the group portrait and portfolio during a two-day shoot at the Los Angeles Theatre, worked closely with MPC to create content that ran on Vanity Fair’s social media channels and website. MPC also adapted his motion picture footage for the print cover – a method that is unique and a first for Vanity Fair.
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Chivo commented, “I’ve been reading and watching the magazine, the work of the extraordinary photographers for many, many years and it’s an incredible honor to be asked to collaborate on such a celebration for the magazine,” adding, “It’s very different from anything [Vanity Fair] has done before and I’m very excited about the incredible cast of actors. If you called me right now about a second shoot, I would do it again immediately without hesitation.”