This week we offer an insight into the making of Samsung’s ‘Flex Your Way’ directed by Henry Scholfield. MPC was on set for this stylish yet playful campaign that has been hitting the airwaves globally since Spring.

The nominations for the AEAF Awards have been announced, and MPC has been recognized fifteen times across the Commercial Visual Effects and Commercial Animation categories.

Meet the people behind our award-winning work across the globe. Up next is our Senior CG Artist, Chris Welsby. Chris has over 13 years industry experience under his belt, in addition to an MA in animation, his long-time passion. Chris’ back catalogue includes ‘Bear’ for Italian insurance company Agos, Christmas 2017 ad for German supermarket…

Mikros MPC’s head of creative business Fabrice Damolini and head of marketing Joelle Moorghen Cleworth on the fun and complexity of anthropomorphising animals on screen A walking talking bearskin rug, a boxing bee, and two marmots reenacting the famous Pulp Fiction dance scene – anthropomorphised characters have the ability to capture our attention and stick…

Throughout the month our artists across the global studios share insights and BTS footage behind MPC’s most iconic characters. Next up, Silvia Bartoli, our VES winning Concept Artist, unfolds the creation of Tuxedo Tom for kitty litter brand, Arm & Hammer. In a cowboy world of talking cat heads on human bodies the key challenge…

Mikros MPC is well-versed in making real life creatures break out of the boundaries to capture our attention and stick firmly in our memories. From the famous Duracell Bunny and Vittel’s slam-dunking squirrel, to France TV’s adorable Marmottes, join us as we celebrate the history of an art form that continues to draw us in….

The newly-appointed global VP of growth and brand partnerships shares her accumulated wisdom on managing teams, aligning vision and understanding clients’ businesses The newly launched collective of creative studios across advertising and entertainment, Technicolor Creative Studios, recently announced the hire of Anna Watkins as global VP of growth and brand partnerships. Anna joins the brand…

RESET directing duo US crafts an epic cinematic journey with The Community As we gear up for a summer of sports MPC has partnered with The Community and director US through RESET to immerse viewers by empowering real emotion and real human connection. Samsung’s new global campaign demonstrates that it’s our devices that will enable…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’, Frangi ‘Goddess’, Vittel ‘Biodiversity’ France Television ‘Sumo’,  John Lewis…

With this year’s summer of sport in full swing, check out our deep dive into sports advertising as we share our Tokyo 2020 work for Samsung, Anta, France TV and Michelob. NEW AND EXCLUSIVE Samsung ‘Proud Sponsor of the World Coming Together’ As we gear up for a summer of sports, the community and US…

Throughout the month our artists across the global studios share insights and BTS footage behind MPC’s most iconic characters. Next up, Fabian Frank, Head of Creature Development, depicts the creation of our unconventional ‘Wiggy the Toupee’ character for Virgin Australia. Pairing a silly (hair-raising?) concept with an earnest ballad makes for plenty of feel-good smiles…

An easy way to boost your Christmas sales with adorable brand characters. Check out our festive mascots for McDonald’s, TK Maxx, John Lewis, Duracell, Cartier, Smyths, EDEKA, O2, WWF and Dick’s Sporting Goods. TK Maxx ‘Lil Goat’ – 2020 After the year of the pandemic, everyone deserved to feel special. And that includes everyone in…

Meet the people behind our award-winning work across the globe. Up next is our CG Lead and VES Award nominee, Prashanth Paramasivam. At MPC London, Prashanth leads on 3D elements from concept through to final comp, overseeing all features created by the 3D team. Prashanth works closely with our award-winning Creative Director, Carsten Keller and…

Join our creative hub dedicated to VFX, animation, design and innovation from across the world of creative technology and brand experience. Our first edition of MPC Creative Works will hit inboxes next week, the e-zine is centered around our fun, imaginative virtual characters who live, breathe and play across any media format. You won’t want…

Initially planned as a live-action-based project, the confines of the 2020 pandemic persuaded the brand to produce it in full CG – including a new-generation mascot. Duracell has launched its new ‘Optimum’ range battery with its new ‘Bunny TV Address‘ commercial – its first in full CG with a new-generation mascot. Responding to the increasing…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’, Frangi ‘Goddess’, Vittel ‘Biodiversity’ France Television ‘Sumo’, …

Brand characters and mascots have forever changed the world of advertising. At MPC, we’re safely ensconced as the leaders in the field through exploration. From award-winning brand mascots ‘Buster The Boxer’ and ‘Monty The Pengin’ for John Lewis to Daniel Kaluuya as a photoreal digital human for Xbox. We have created some of the most…

For the last 8 years, Mikros MPC have developed Duracell’s iconic Bunny mascot in more than 40 countries. Our teams use a clever mix of techniques to take Bunny on a variety of adventures, ensuring consistency and integrity across all media worldwide, be it TV, digital, social media or print. Here is the best of…

MPC artists led by creative director Rob Hodgson reteamed with FX creative team for the trailer No need to fear: FXX’s DAVE Season two trailer is finally here. Dropping rhymes hot as fire with a unique style, DAVE is back for a season guaranteed to be wild. Set to win all your hearts with his…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’, Frangi ‘Goddess’, Vittel ‘Biodiversity’ France Television ‘Sumo’, …

The Euros, Wimbledon, The British Grand Prix, The Olympic and Paralympic Games, Tour de France and golf’s 149th Open have given sports enthusiasts and advertisers a summer like we’ve never seen before. Check out our deep-dive into sports advertising as we kick off with a look at our work for Palace Skateboards, Kaiser Permenante, Channel…

With a 50+ year legacy, our Brand Characters & Mascots have permeated history so deeply we believe culture, and our world would be different without them. From Duracell Bunny to Kenny the Koala, check out our icons here! View our portfolio of Brand Characters & Mascots and get touch with our teams: London Amsterdam Paris…

Brand characters and mascots have forever changed the world of advertising. At MPC, we’re safely ensconced as the leaders in the field through exploration. From award-winning brand mascots ‘Buster The Boxer’ and ‘Monty The Penguin’ for John Lewis to Bam the Ram for Volkswagen. We have created some of the most iconic brand characters and…

Meet the people behind our award-winning work across the globe. Up next is Mikros MPC’s Rigging Artist, Marine Sisnaki. At Mikros MPC in Paris, Marine is responsible for creating digital skeletons for 3D computer-generated (CG) characters. These skeletons, or rigs, are like puppets that define the movements of a character or creature, such as how…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’, Frangi ‘Goddess’, Vittel ‘Biodiversity’ France Television ‘Sumo’,  John…

MPC’s managing director for London and Amsterdam, Jonathan Davies, says characters can be more than one-hit wonders (and pretty damn effective long term) if you know how to maximise their output. When I think about the brands I could never forget from my childhood, my mind always turns to the iconic mascots that made brands…

Congratulations to MPC, Burberry and Riff Raff Films, winners of Cannes Lions’ prestigious Gold and Silver awards in Film Craft MPC’s work on Burberry ‘Festive’ has today been awarded the Gold and Silver Lion in Film Craft at this year’s Cannes Lions International Festival of Creativity. MPC worked with MEGAFORCE through Riff Raff Films to…

The nominations for AICP Show and AICP Post Awards have been announced and MPC has been recognized 7 times across 5 categories. The AICP Post Awards honor the best post production work of the year, and the AICP Show honors the craft of the commercial, recognizing every aspect of commercial-making. Shortlist below: AICP POST Visual Effects…

Meet the people behind our award-winning work across the globe. Up next is our London colourist and 2021 Cannes Lions Juror, Philip Hambi. Award-winning colourist, Philip Hambi, has been perfecting his craft at our London studio for the past few years. A fast-rising star in his field, Philip has built himself a diverse portfolio of…

Congratulations to Burberry, Riff Raff Films and our team, winners of Cannes Lions’ prestigious Gold and Silver awards in Film Craft. Our work on Burberry ‘Festive’ has today been awarded the Gold and Silver Lion in Film Craft at this year’s Cannes Lions International Festival of Creativity. We worked with MEGAFORCE through Riff Raff Films…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’,…

The May Super Flower Blood Moon is here! To mark the occasion, we’re excited to share our new space reel, featuring some of our ‘out of this world’ work for Electric Ireland, Xbox and Hennessy. Taking place today (26 May) between 4:47 a.m. EDT (0847 GMT) and 9:50 a.m. EDT (1350 GMT), the Super Flower…

Ad Age have announced the shortlist for their upcoming A-List & Creativity Awards, and MPC is delighted to have received 2 nominations. For the second year in a row, MPC is nominated in the VFX Company of The Year category, after winning in 2020, and in the Craft of The Year category, Burberry ‘Festive’ is…

As the UK eases out of its third, yes third lockdown, our MPC Creative team in London take a look back at the challenges and triumphs of shooting and producing 21 films over 2020 and 2021. Over the last 14 months, MPC Creative has directed and produced a time tunnel in space for Lynx, made…

We are delighted to announce that Senior VFX Producer, Mireille Antoine from the London studio has been selected as a Pitch List 2021 Superperson. The list celebrates individuals who have been nominated by their industry colleagues as people who get things done. In her nomination, Louise Unwin, Head of Production said of Mireille: “Attacks all…

Merging modern sports action with traditional Japanese art, director Geoffroy Barbet-Massin and the Mikros MPC crew in Paris unleash a finely drafted promo for France Television’s coverage of the 2021 Tokyo Olympics. Geoffroy Barbet-Massin: “Throughout the project, we tried to respect the codes of 18th-century Japanese prints, both from a narrative and an aesthetic standpoint….

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. The long-awaited Xbox Series X launch, directed by RESET’s Ian Pons Jewell, sees Oscar nominated actor Daniel Kaluuya transform into CGI as he falls…

Leaders from Technicolor, MPC and The Mill talk to LBB’s Addison Capper and Alex Reeves about how the family of studios will function moving forward. Technicolor today launched Technicolor Creative Studios, forming a collaborative global structure across its family of Entertainment and Brand Experience & Advertising studios, including MPC, The Mill, Mikros Animation and Mr….

The song launches the brand’s new ‘Just because’ campaign by Droga5 London. Diet Coke remixes its classic jingle in a new brand campaign celebrating the mischievous and light-hearted spirit of its fans. “Just because” is the first work for the brand by Droga5 London. It captures the “positive and unapologetic attitude” of Diet Coke drinkers…

Meet the people behind our award-winning work across the globe. Up next is our global AAA, pipeline team, Katalina Williams, Anastasija Belaka, Kim Ash & Patricia Terol Tolsa from our studios in Los Angeles, New York and London. Our pipeline team writes custom software that enables our creative and production teams to collaborate efficiently across…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’…

Meet the people behind our award-winning work across the globe. Up next is our incredible Visual Effects Supervisor from Mikros MPC in Paris, Stéphane Pivron. Stéphane Pivron has 20 years of experience in the VFX industry. In 2000, Stéphane  joined the Mikros group in Paris as an assistant, before quickly progressing to a Flame Artist…

Clio Awards have announced their shortlist for 2021, and MPC is delighted to have received 3 nominations. In the Visual Effects category, both XBOX ‘Us Dreamers’ and Burberry ‘Festive’ have received a nomination, and in the animation category Mikros MPC received a nomination for Vittel ‘Biodiversité’. Founded in 1959 Clio is the premier international awards…

Televisual’s Commercials 30 annual survey recognises the UK’s best commercials production voted by ad producers in the industry. We’re thrilled to announce that Burberry ‘Festive’, which features VFX and color grade by MPC, has been listed as the best commercial of the year, and that for the 5th year running, Jean-Clément Soret, Global Creative Director of…

Last November, MPC and Travlrr joined forces to launch a Sustainable Automotive Production Solution built on the ideals of supporting a more sustainable way to produce automotive content. Host Gabi Kay chats with Dafydd Upsdell, Executive Producer from MPC London and Darren Khan, CEO and Founder of Travlrr about the project and partnering with conservation…

In 1997 the VES Awards launched honouring outstanding visual effects work and the artists who created them. On Tuesday, the 19th Annual awards took place where we were awarded our 11th and 12th VES award. Take a look back at our winning projects, including Samsung ‘Do What You Can’t’, John Lewis ‘Buster the Boxer’ and…

The 19th Annual VES Awards, presented by the Visual Effects Society (VES), were handed out last night, to celebrate the outstanding visual effects artistry and innovation in film, animation, television, commercials and video games and the VFX supervisors, VFX producers and hands-on artists who help make visions a reality. We are proud to announce that Burberry…

VFX teams continue to demonstrate strength and range with studios across the Technicolor family receiving 15 nominations from the Visual Effects Society for their outstanding work. As the 2021 awards season heats up, Technicolor is thrilled that all of our creative studios were nominated for VES Awards – and that four awards were won by…

To celebrate Women’s History Month, we’re championing our incredible women across our global studios who we admire on a daily basis. Throughout March we will be sharing their personal stories, inspirations and career challenges. Next up is our London Designer, Daphne Westelynck, originally born in Lille, France, now working in our Soho, London studio. Daphne…

We’re beyond thrilled to announce that our teams across the globe cleaned up yet again at the 2020 British Arrows ceremony last night, winning 2 Gold and 2 Silver Awards! If you missed it check out, Jonathan Davies’ interview on sponsoring the Fellowship Award here. Congratulations to everyone at MPC, our wonderful clients, agencies and…