LBB’s Editors’ Choice: Reset director brings gaming experiences to life in epic film with the Black Panther actor, 215 McCann and MPC. Xbox has launched ‘Power Your Dreams’, a global campaign for the new Xbox Series X and Xbox Series S consoles. Created by 215 McCann, it kicks off with a brand new spot entitled…

Demna Gvasalia’s tribe of night-time people strike again, this time for the brands Summer ’21 Pre-Collection’ video. Directed by Walter Stern and set to BFRND’s cover of Corey Hart’s “Sunglasses at Night,” the music style runway video sees Gvasalia’s models captured as if heading somewhere with a purposeful step. MPC created transitions morphing the models into her,…

During the month of October, millions of people post their drawings across social media using the hashtag #Inktober – a month-long challenge where artists post one ink-drawn drawing a day. This year a group of MPC artists from across our global studios are once again taking part and posting their drawings online. To be involved in…

Ikea will buy back your old furniture for Black Friday ‘Buy Back Friday’ initiative in 27 countries is part of brand’s sustainability agenda For most retailers, Black Friday is all about selling new stuff, but for Ikea, which has been on a big sustainability push, it’s going to be all about recycling your old stuff. In a…

Can Mentorship in Post-production, VFX and Creative Production Survive The WFH Era? As companies migrate to remote setups in response to the pandemic, LBB speaks to Nikolina Rutkowska, VFX production manager at MPC to examine the future of talent in these industries. The revolution may not be televised, but there’s a fair chance you’ll be…

Chief Innovation Officer Gregory Roekens will be joining this year’s DADI (The Drum Awards for the Digital Industries) Awards jury. The DADIs, created by The Drum, recognise agencies and brands who are producing exciting and innovative digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognising…

Dell Blue partnered with MPC to create the elaborate ‘Rube’ world, designing and animating hundreds of elements in the process. Dell Blue, the internal creative agency for Dell, has launched a new campaign for the all-new UltraSharp monitor by Dell Technologies. The centrepiece of the campaign is a whimsical CG spot inspired by classic Rube…

W+K Shanghai crafts an exuberant :90 with VFX and colour grade by MPC. Nike encourages esports fanatics to stay fit in mind and body—so they can play even more esports!—in this cheeky, frenetic film from Wieden + Kennedy Shanghai that posits a high-tech training center and wacky workouts led by League of Legends icon UZI…

Bvlgari’s latest campaign, Mai Troppo, will transport you to the Eternal City. Featuring  Zendaya , Naomi Scott and  Lily Aldridge. MPC has teamed up with Anomaly to provide VFX and colour on ‘MAI TROPPO’, the stunning new spot for Bvlgari. Crafted in close collaboration with Chernobyl’s director, Johan Renck, the powerful ad features Zendaya, Naomi…

The Cresta Awards have announced the winners for 2020, and Mikros MPC has taken home the top award in the Outstanding Special Effects category for their work on LEGO ‘Rebuild The World’. The LEGO campaign also received Silver for Outstanding Direction (film/video). For this project, Mikros MPC teamed up with major players in the industry…

The winners of the Kinsale Shark Awards have been announced and MPC has taken home 4 awards in the Character Animation, CGI/VFX and Campaign categories. In the CGI/VFX category, we received Silver for Ubisoft ‘Ghost Recon Breakpoint’ and Bronze for Dick’s Sporting Goods ‘The New Kid’, in the Character Animation category we received Bronze for…

The nominations for the UK MVAs 2020 have been announced, and the epic FKA Twigs ’Sad Day’ has been nominated for three awards, including the Best Visual Effects in a Video category. The film is also nominated in the Best Alternative Video, and Best Cinematography in a Video categories. Huge congratulations to the teams involved!…

Thank you for 10 epic years! This week, MPC Bengaluru have turned 10 years old! Since opening, the team at MPC Bengaluru have delivered 2,000+ projects, including hundreds of award-winning campaigns, and continue to produce outstanding work. To celebrate, let’s take a look back at some of the exceptional work that the team have created in the…

MPC has partnered with O2 and VCCP to launch a national advertising campaign highlighting O2’s position as the UK’s No.1 Network and its focus on customer service. This new positioning is a return to O2’s roots; a brand and business that’s obsessed with putting customers’ first, building on its industry leading levels of customer loyalty…

The Moving Picture Company does not look like a magic box – but that’s exactly what it is. Working within this imposing, warren-like building on London’s Wardour Street are perhaps the industry’s foremost experts in creating realistic versions of imagined worlds (or imagined versions of the real world). For Hennessy XO cognac it created seven…

The Mouldy Whopper, created by INGO Stockholm/David Miami/Publicis Bucharest with colour grade by Jean-Clément Soret, won a black Pencil D&AD’s PR category, for showing Burger King’s Whopper moulding for up to 35 days, to powerfully convey the absence of additives in Burger King products. From the bun to the freshly sliced onions, tomatoes and lettuce,…

Director Hiro Murai takes advantage of twigs’ natural ability to appear disarming and strange, as well as her exceptional talent for movement, blending wuxia tropes and an urban setting to create a dynamic swordfight through the city. As FKA twigs goes into a restaurant she sees a man. She knows him, or appears to, and as…

EA Sports has launched a spot teasing the release of Fifa 21 as the current season of the Premier League draws to an end this weekend. Created in-house by EA Games using home-filmed footage from players, the online ad shows Paris Saint-Germain forward Kylian Mbappé, Borussia Dortmund’s Erling Haaland, Liverpool defender Trent Alexander-Arnold and Atlético Madrid’s…