The Moving Picture Company releases in-depth research that demonstrates that advertising with characters has long term effectiveness, stronger brand engagement, can increase profit and share of voice and create a deeper emotional connection with consumers. Sign up to download the full whitepaper here. Using sources from scholars, analysts, market researchers, advertising agencies and industry peers,…

Take a look back to when MPC Film developed characters for the Academy Award winning film, The Jungle Book, directed by, Jon Favreau. As the lead VFX studio on Disney’s The Jungle Book, MPC Film artists built a complex photo-real world creating The Jungle Book’s stunning CG environments and bringing the film’s iconic animal characters…

A new MPC Whitepaper in association with LBB and System 1 reveals how an unassuming carrot became a star in Aldi’s 2020 Christmas campaign – hailed as the third most effective global Christmas ad of all time. Aldi’s loveable Christmas mascot, Kevin the Carrot, burst onto the British and Irish advertising market in 2016. The…

Brand mascots and characters can increase profit and emotional connection with customers by up to 41%. That’s according to a research-based white paper on the effectiveness of advertising with characters, by Technicolour Creative Studios company the Moving Picture Company (MPC). The same research found that campaigns without a mascot or character were only 29.7% as…

We’re excited to announce that over the coming months, Technicolor Creative Studios will be launching a series of global campus locations, hosting the world’s best VFX and production studios in co-located spaces, including The Mill and MPC.

The Kinsale Shark awards celebrate the best in short films, music videos, advertising, design and digital. MPC is proud to have received shortlists across the following categories: Film Craft- Best CGI/VFX Burberry ‘Festive’ Film Craft- Colour Grading Burberry ‘Festive’: Colourist, Matthieu Toullet Glenmorangie ‘It’s a Kind of Delicious and Wonderful’ Colourist, Philip Hambi Facebook ‘Good…

Take a look at when our teams crafted a super-action beaver, bear and squirrel in woodland environments to launch Heineken’s campaign to promote the launch of the brands new energy drink. “Creatively we wanted the films to boast naturalistic animation and colour work with a streak of gentle humour. We created the beaver, bear and…

MPC celebrate the month of fashion with a retrospective of our collaborations with some of the industry’s most world-renowned brands. MPC Creates a Video Game Inspired Dystopian World for Balenciaga’s Fall 21 Campaign Quantic Dream, the French video game developer, commissioned MPC to create a fully CG short film to showcase Balenciaga’s Fall 2021 collection….

MPC’s Creative Director of Colour, Matthieu Toullet, has been awarded a bronze award for Best Colourist for his work on Burberry’s 2020 Festive campaign film at the 2021 Creative Circle Awards. A celebration of community, imagination, and diverse voices, Burberry’s festive campaign brought together different creative spheres by juxtaposing figures from fashion, dance, and sport….

MPC Los Angeles’ co-head of nuke and VFX supervisor on the constant challenges of supervisor, working through limitations and the trouble with letting go Gustavo Bellon is co-head of nuke at MPC’s Los Angeles studio, with more than 14 years in the industry and a background in feature films, music videos and commercials. Starting out…

Brand mascots are not just an advertising tool — they’re the spokesperson for your company, and a way to win the hearts of your customers through storytelling. Unlike human spokespeople or influencers, animated brand mascots are timeless, creating a familiarity that’s essential for captivating older audiences, and engaging new ones. Whether it’s a bubble making…

Global production studio Moving Picture Company (MPC) today announced the addition of award-winning creative director Matt Pascuzzi to its executive leadership team. Previously at Framestore, Matt joins MPC’s New York studio, headed by managing director Angela Lupo, to further cement and develop the creative studio’s visual effects offering to the region’s top creative agencies and…

With a history of award-winning talent, we continue to push the boundaries of what entertainment can be; check out some of our recent AEAF Award wins. AEAF is an international competition now in its 20th year, the VFX and animation festival is a celebration of timeless artistry and storytelling – demonstrated by the creative and technical…

Take a look at how our teams developed IKEA’s magical 2015 campaign featuring a rusty robot who is struggling to learn to fly. Created by Mother with VFX by MPC, the fantastical story explores the world of children’s imaginations, sparked by the IKEA LATTJO play range and a home designed to provide endless opportunities to…

Matthieu was recently awarded a prestigious Gold Cannes Lion in Film Craft- Colour Correction/Grading for the landmark film, Burberry ‘Festive’ directed by MEGAFORCE In his new role, Matthieu will be responsible for growing the evolving Colour offering of MPC’s London studio, with a view to continued collaboration with the world’s top brands and directors. Bringing…

We are living through a time in which brands are struggling to cut through ever-crowded media spaces with their advertising. It’s time to put the role of CG characters to the test. Using sources from scholars, analysts, market researchers, advertising agencies and industry peers, we explore recent evidence (due to launch in September) on the…

Take a look at how MPC Creative created Kenny the Koala for Cushelle, from sketches to final frame. To launch Cushelle’s 2016 mascot ‘Kenny’, MPC Creative, joined forces with Publicis, to evolve the cuddly-soft, yet mischievous Koala. In the fully CG ad, we see that Kenny will do just about anything to get his paws…

Mascots are a huge part of brand culture in the East, and having long been associated with sports in the West, what can we learn for summer’s biggest sporting events? The Super Bowl has long been celebrated, not only for the thrill of the sport and competition, but for the cultural phenomenon of the commercials…

How do you make animals talk, move, sing and dance like humans in a believable way? The secret is an incredibly fine balancing act. Join us as we reveal intricate knowledge of how to make characters do lovable human things that keep hearts and minds hooked for years. Check out some of our most ‘human’…

MPC Los Angeles CG supervisor on the logistical challenges of larger shots, intense research phases and a love of working in Houdini Corinne Deorsay is a CG supervisor/lighter with nearly a decade of experience. After graduating with a degree in Digital Media from Drexel University in Philadelphia, she was exposed to Houdini after working with…

Senior VFX producer at the Moving Picture Company on learning by doing, making mistakes, finding successes and repeating Mark Driscoll is a senior VFX producer at the Moving Picture Company focused on finding the intersection between storytelling and technology to produce world class content for advertisers and A-list brands. Over the past 20 years he…

Our team in Los Angeles are proud supporters of Brave Camp Trails, a national non-profit organization dedicated to LGBTQ+ youth leadership. The team offers accredited summer camps, family camps, mentorship programs, meet-up groups, and year-round leadership programming. All the programs focus on helping LGBTQ+ youth find what they need most to thrive: their people, their…

In 2016, MPC, adam&eveDDB and Blink’s Dougal Wilson reunited for landmark John Lewis Christmas animated film. Directed by Blink’s Dougal Wilson and conceived by adam&eveDDB, the multi award-winning film is an extraordinary animation feat that sends a heartfelt message about the shared joy of play. Our VFX team spent over four months skilfully bringing the…

Mikros MPC has been nominated for a MTV Video Music Awards for Best Visual Effects on ‘You Right’ by Doja Cat & The Weeknd. Every year, the MTV Video Music Awards showcase what’s hottest at the moment across all genres of music. The awards show has become a hub for established and emerging artists to…

Shots Awards Asia Pacific celebrates the industry’s most innovative and inspirational campaigns, as well as showcasing some of the most successful companies and people in the industry. Lily Li, Managing Director, MPC Shanghai has been selected to join this year’s VFX jury. Winners of the Shots Awards Asia Pacific will be revealed at a virtual…

MPC LA senior colourist discusses learning from Jean-Clement Soret and why sugar-coating when mentoring is never productive. Ricky Gausis is a senior colourist at MPC’s LA Studio, whose work includes some of today’s most talked about commercials, music videos and television. Starting out at MPC’s London office as a runner, Ricky moved to LA’s studio…

It’s time to put the role of CG characters to the test. Using sources from scholars, analysts, market researchers, advertising agencies and industry peers, we explore recent evidence (due to launch in September) on the impact of characters on profit, share of voice, and brand engagement. The research analyses, in detail, some of the most…

This VFX supervisor talks about work the studio has been creating, what it’s like to work from home and more. First published online at PostPerspective.

MPC Shanghai Creative Director Barry Greaves gives us a tour of this incredible city, spanning the historic Bund to the Jing’an temple and its surrounds, offering something for everyone who visits. What’s the best thing about working in advertising in Shanghai? There are no limits to creative thinking. There are a lot of big ideas…

The Future of Sustainable Production After the launch of Ad-Net zero, the race to zero emissions across the advertising and brand marketing industry has begun, but how can we implement more sustainable production practices and lean on new technologies to lower our carbon emissions? Commercials and film shoots often involve multiple locations, large-scale sets, a…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’, Frangi ‘Goddess’, Vittel ‘Biodiversity’France Television ‘Sumo’,  John Lewis…

Meet the people behind our award-winning work across the globe. Up next is Mikros MPC’s VFX Supervisor, Laurent Creusot. At Mikros MPC, Laurent has worked on numerous advertising films for world-renowned brands such as Canal+, Evian, Nissan, Ubisoft, Peugeot, Audi, Nestlé, Citroën.   What drew you to work at Mikros MPC? In the late 90’s, the…

Ulf Johansson helms an increasingly intense game of tag for the digital technology brand’s new tablet. What would it look like if Batman and Superman played a game of hide-and-seek? OK, it would be pretty boring as Batman would figure out where Supes was hiding in a second, and Kal-El can literally see through walls,…

Superheroes are everywhere these days, they’ve taken over advertising, film, TV and games. But did you know that you can find some real superpowers in MPC’s roster of brand characters and mascots? You might not be aware but many of MPC’s animals deserve to wear the superhero’s cape. Check them out. Heineken ‘Solar Power’ In…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’, Frangi ‘Goddess’, Vittel ‘Biodiversity’France Television ‘Sumo’,  John Lewis…

The MPC junior compositor on the magical potential of VFX, finding her voice and learning over lockdown, writes LBB’s Alex Reeves All of Emma Tyler’s family were artistic, whether musically or involved in creative careers. As a result, she grew up pursuing artistic hobbies. Having realised that she wasn’t a natural violinist she stuck with…

Throughout the month our artists across the global studios share insights and BTS footage behind MPC’s most iconic characters. Next up, Shiny Rajan, our VES winning artist, unfolds the creation of Feu Vert’s brand mascot Ramsés the cat. Can you talk about the craft behind creating Ramsés -brand mascot for Feu Vert? Ramses the cat,…

MPC LA senior producer Nicole on discovering a knack for problem solving, detail to success and unwinding with kick-boxing. Nicole Saccardi is a senior producer at MPC in Los Angeles, with over a decade of experience producing blockbuster VFX for both film and commercials. She started her career in visual effects on the multi-award winning…

Over the years MPC’s cute mascots have been hugely successful with audiences in China. Join us as we explore what can brands learn from Asian cute culture. Coca-Cola ‘Clay Dolls’ We joined forces with McCann Shanghai to bring the playful clay dolls to life in the fun film directed by The Loft Films’ Pepe Puenzo….

The long-awaited Tokyo Olympics is finally here, and Technicolor Creative Studios’ Moving Picture Company, Mikros MPC, and The Mill collaborated on some of the most memorable campaigns leading up to and airing during the Games. Check out a few of our favorites here – and enjoy the Games! MPC Anta – ‘Olympic Games Tokyo 2020’…

This week we offer an insight into the making of Samsung’s ‘Flex Your Way’ directed by Henry Scholfield. MPC was on set for this stylish yet playful campaign that has been hitting the airwaves globally since Spring.

The nominations for the AEAF Awards have been announced, and MPC has been recognized fifteen times across the Commercial Visual Effects and Commercial Animation categories.

Meet the people behind our award-winning work across the globe. Up next is our Senior CG Artist, Chris Welsby. Chris has worked on MPC projects include Arm & Hammer ‘Once Upon A Time’, Xbox ‘Series X’, Heineken ‘Solar Power’, O2 ‘Christmas Bubl’, JEEP ‘Bird’, Virgin ‘Up, Up and Toupee’ and ING Australia ‘Lion’. We interviewed…

Mikros MPC’s head of creative business Fabrice Damolini and head of marketing Joelle Moorghen Cleworth on the fun and complexity of anthropomorphising animals on screen A walking talking bearskin rug, a boxing bee, and two marmots reenacting the famous Pulp Fiction dance scene – anthropomorphised characters have the ability to capture our attention and stick…

Throughout the month our artists across the global studios share insights and BTS footage behind MPC’s most iconic characters. Next up, Silvia Bartoli, our VES winning Concept Artist, unfolds the creation of Tuxedo Tom for kitty litter brand, Arm & Hammer. In a cowboy world of talking cat heads on human bodies the key challenge…

Mikros MPC is well-versed in making real life creatures break out of the boundaries to capture our attention and stick firmly in our memories. From the famous Duracell Bunny and Vittel’s slam-dunking squirrel, to France TV’s adorable Marmottes, join us as we celebrate the history of an art form that continues to draw us in….

The newly-appointed global VP of growth and brand partnerships shares her accumulated wisdom on managing teams, aligning vision and understanding clients’ businesses The newly launched collective of creative studios across advertising and entertainment, Technicolor Creative Studios, recently announced the hire of Anna Watkins as global VP of growth and brand partnerships. Anna joins the brand…

RESET directing duo US crafts an epic cinematic journey with The Community As we gear up for a summer of sports MPC has partnered with The Community and director US through RESET to immerse viewers by empowering real emotion and real human connection. Samsung’s new global campaign demonstrates that it’s our devices that will enable…

In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’, Frangi ‘Goddess’, Vittel ‘Biodiversity’ France Television ‘Sumo’,  John Lewis…

With this year’s summer of sport in full swing, check out our deep dive into sports advertising as we share our Tokyo 2020 work for Samsung, Anta, France TV and Michelob. NEW AND EXCLUSIVE Samsung ‘Proud Sponsor of the World Coming Together’ As we gear up for a summer of sports, the community and US…