John LewisBuster’s Garden

MPC produces breakthrough VR experience for Christmas installation in John Lewis’ flagship store

Extending the campaign beyond the seasonal TV epic, MPC developed a groundbreaking interactive VR experience in collaboration with adam&eveDDB and John Lewis. Launching exclusively in the Oxford Street store, this is the first commercial interactive VR experience that allows people to control interactivity with their own hands rather than using physical controllers. The experience – which took 3,000 hours of specialist VFX artistry to develop – allows people to step into the enchanting world of the Christmas ad and not only experience the environment, but interact and play with its cast of characters– and immediately share a unique film of themselves composited into the  scene with their friends online.