ToyotaBowlines

Toyota Looks to MPC to Help Visually Deliver Their Newest Message of “Explore, Dream, Discover”

With Saatchi LA, director Paul Geusebroek and the 2D expertise of MPC, Toyota showcased the diverse array of people and places you can experience with the help of the Corolla. 

In the commercial, audiences follow different groups of friends throwing off the bowline and indulging in the beauty of inhibition – from a peaceful lakeside gathering to a booming party of jazz performers.

MPC Creative Director Rob Hodgson and lead artist Gizmo Rivera oversaw the finishing touches on the beautiful spot.