MPC helps create futuristic campaign for Synchrony
‘A Place For Possible’ is the latest spot from US finance outfit Synchrony. Set in a building filled with pneumatic tubes and jolly robotic arms, the ad explains how businesses can use data to push what customers “might consider buying next” their way. The spot was directed by Simon Willows at Kode Films, and features VFX from MPC led by 2D Supervisor Bevis Jones and grade by MPC Colourist Duncan Russell.
Bevis said: “It’s hard to visualise the banking services that Synchrony provide, but with the help of ‘cool’ CG elements we hope we have helped get the ideas across. The spot was good fun to work on thanks to our great team here in London and Bangalore. Filmed in Prague under the fantastic creative hand of Simon Willows, the end result looks great and really stands out from other ads”.