PMUThe Expert

JEAN-CLÉMENT SORET PROVIDES A STUNNING GRADE FOR PMU’S ACTION-PACKED CAMPAIGN

Created by Buzzman and directed by Reynald Gresset, PMU’s latest campaign, graded by MPC’s Jean-Clément Soret, celebrates the talent of its bettors, and refocuses on PMU’s horse-drawn DNA and its customers.

The spot follows a character called ‘The Expert’ who knows everything about the equestrian world, she shows that every detail counts to “make the paper”. Everything is finely calculated and analysed to ensure she wins the bet.

MPC’s Global Creative Director of Colour Grading, Jean-Clément Soret, on how he approached the grade:

“PMU is beautifully shot with style by Mauro Chiarello who has been the DoP on a number of high profile projects recently, along with Reynald Gresset’s direction we get a treat of cinematography for a colourist, grading sessions took place through a series of grade set with Reynald and remote session with Paris agency Buzzman.”