Welcome to the #MillionNation
Paco Rabanne has launched its new campaign #MillionNation for its perfumes 1 Million and Lady Million. The spot, featuring up and coming talent: Joey Bada$$, Simona Kust, Levi Dylan, Dree Hemingway, Alton Mason and Londone Myers.
Directed by Paul Gore, the film takes from past 1 Million advertisement continuing the black and white aesthetic, but here with pops of gold and sparkle.
The team at Mikros MPC helped to put the finishing touches on the spot including beauty work as well as enhancing diamonds, bubbles and the golden statues.
Jean-Clément Soret, Global Creative Director of Colour Grading at MPC, who worked closely with Paul Gore said of the project:
“Working in black and white is a real challenge as we have to deal with textures, particularly when the contrast is set in camera. On this movie, I’ve focused on giving the right bend of midtones and pushing texture on fabric, skin tones etc. to match Paul’s vision.”