After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family.
Heineken has launched a global campaign, that plays on these occasions and shows they might be the only thing that stay the same during an ever-changing 2020.
And while this holiday season may be very different to any other, it is still a time of year that so many look forward to, but the reality is often very different to the romanticized view. The film shows typical contrasting opinions between family members and trivial annoyances that many can relate to, from what to watch on the TV, to a firm ‘no shoes inside’ policy, house decorations and garish Christmas sweaters. And though these may be irritating in the moment, they are ultimately cherished and appreciated, now more than ever.
The campaign includes 10, 15, 30, and 45 second films, along with digital and social assets and out of homes that will be launched in multiple countries during the 2020-21 holiday season. The film can be viewed on TV, online and across social media and is available in different formats.
Holidays as Usual is part of Heineken’s #SocialiseResponsibly campaign, which encourages people to enjoy social experiences, but in a responsible way. Synonymous with social experiences since 1873, Heineken understands the value of social life now more than ever.
First published in Shots.