‘The New Kid’ is a charming story about the DICK’s Sporting Goods products coming to life once the customers have left and the shop has closed, and sees Anomaly, directors Shawn Levy and Will Gluck from Pacific Rim Films, and MPC partner up. Taking inspiration from feature film Night at the Museum – also directed by Shawn Levy – the objects, from Nike and Adidas shoes, to Louisville Slugger golf clubs, roam freely around the store and play games before the shop reopens and normality is resumed.
The project was a global effort, being led out of the New York studio, as well as spanning across our studios globally including LA, Paris and Bangalore. The VFX team, led by Creative Director Ashley Bernes, Animation Lead Grae Revell, 2D Lead Tobey Lindbäck and 3D Lead Chris Bernier, worked closely with Anomoly, Levy and Gluck throughout, with the collaboration process starting way before the shoot even began.
Congratulations also to the teams that worked on NFL ‘Inspire Change: Anquan Boldin’, which won Silver in the Film (31 seconds to 60 seconds) category, Kaiser Permanente ‘Above The Waves’, which won Bronze in the Film (5 minutes and over) category, and Beats ‘Unleashed’, which won Silver in the Cinematography category.
Clio Sports, founded in 2014, honors the best in sports advertising and marketing around the world. Annually, the foremost sports business influencers— marketing executives, commissioners, broadcasters and athletes alike— convene to select and celebrate the breakthrough communications that propel the industry forward, inspire a competitive marketplace of ideas and foster meaningful connections within the creative community.
We are extremely proud to see the collaboration between client, agency and production being recognised at this year’s Clio Sports Awards.