Bvlgari’s latest campaign, Mai Troppo, will transport you to the Eternal City. Featuring  Zendaya , Naomi Scott and  Lily Aldridge.

MPC has teamed up with Anomaly to provide VFX and colour on ‘MAI TROPPO’, the stunning new spot for Bvlgari.

Crafted in close collaboration with Chernobyl’s director, Johan Renck, the powerful ad features Zendaya, Naomi Scott and Lily Aldridge sharing the same fierce, brave and unapologetic approach to life as they steal the spotlight through vibrant and intense images. Captured in the streets of Rome – the brand’s native city, the ad is described as ‘an ode to joy, happiness and the exuberant Roman way of life’.

Meaning “never too much,” Mai Troppo is an ode to finding life, happiness, and joy in every single moment. The campaign film was shot on the streets of Rome, shining a spotlight on the Eternal City and the inspiration it has served for the iconic jewelry house.

First published in Fashion Sizzle.