The advertising world took to London-town for the British Arrows and it was quite the celebration for MPC—we took home four awards that spanned CGI, VFX and Color.
The British Arrows, which are held in Battersea, London, honor the best campaigns and craft in advertising, highlighting the innovation, creativity, and dedication to bringing powerful and entertaining tales to audiences everywhere.
The team behind the John Lewis Christmas advertisement featuring the iconic Elton John, “The Boy and the Piano,” won the Gold Craft Arrow in CGI, while the creatives from Apple’s “Unlock” spot snagged a Gold Craft Arrow for VFX.
Phil Hambi was awarded a Silver Craft Arrow for Colorist for his work on “Pride in London, Somewhere Over the Rainbow,” and “The Boy and the Piano” triumphed once again with a Silver Craft Arrow for VFX.
The British Arrows is more than an event—the entire organization that organizes the award ceremony has been championing and celebrating the bravery and artistry of moving image advertising for over forty years, and we are delighted that the achievements of MPC have been recognized by the jury.
In addition to these wins, we were proud sponsors of the prestigious Arrows’ Fellowship Award, presented to Anthony Moore at Factory.
A huge congrats to all nominees and winners!