In our Behind the Moving Image series, we share the latest and greatest behind the scenes look at how our VFX geniuses bring to life some of our most iconic work. Check out BTS for Xbox ‘Us Dreamers’, Arm & Hammer ‘Once Upon A Time’, Technicolor ‘Masters of Colour’, Starburst ‘Turaffe and Carl’, O2 ‘Bubl’, Frangi ‘Goddess’, Vittel ‘Biodiversity’France Television ‘Sumo’, John Lewis & Partners ‘The Boy and The Piano’, Virgin Australia ‘Up Up & Toupee’, Channel 4 ‘Meet the Superhumans’, Jaguar ‘A Breed Apart’ and most recently McDonald’s Reindeer.
This week we have a 2017 festive throwback, to when MPC provided animation and VFX for German supermarket EDEKA’s award winning 4 minute Christmas film. From concept art down to every nut and bolt, our VFX artists created the robots to reflect how they’d be built in their own world, taking inspiration from real-life, movable objects.
Take a look at our breakdown film to find out more about the artistry and craft that was involved in bringing the campaign to life.