Every Pixel In CG

Every Pixel In CG

Live action shoot cancelled? Why not use CG and animate it instead!

The global advertising industry is no stranger to disruption and turmoil. The current outbreak of COVID-19, means brands cannot rely on live action shooting. MPC has adapted its business to provide creative solutions remotely and develop new and innovate ways of working with clients using CG.

We are proud to say we’re the most awarded creative production studio in the world and continue to create fresh new content by focussing on innovative creative and improved CG techniques to provide a raft of solutions.

As many industry shoots are being cancelled or postponed, our creative teams are now working remotely helping Ad Agencies and Brands create content in the face of adversity. With most live shoots on hold or cancelled we have been creating fully CG content including digital humans, environments, weather systems, characters, animals, food, cars, mobiles and much more.

Jonathan Davies, Managing Director at MPC London commented:

“I am immensely proud that 95% of our creatives and artists from the London Studio are working remotely. The range of CG, animation and VFX we are working on has never been broader and I hope we continue to provide a degree of normality for our clients, partners, colleagues and the broader industry.”

MPC’s new campaign “Every Pixel In CG”, highlight the breadth of work which can be delivered in 100% in CG.


Our London teams created this moving and multi-award-winning spot for Samsung, featuring a dreamy Ostrich achieving the impossible.


MPC has a long and proud history of creating photo-real CG animals for advertising and film with the Oscar award winning and Oscar nominated The Lion King and The Jungle Book to name a few.


From beginning to end, our artists can create 100% photo-realistic environments, check out this fun spot for Honda, featuring an imaginary world of trophies, featuring more than 40 unique characters.


Photoreal food that gets the tastebuds tingling? It looks just as delicious as the real thing, maybe better! Take a look at our CG food for Postmates, Kraft Food and Galaxy, it’s good enough to eat!


As live action product and packaging shoots have been impacted globally, we wanted to share how MPC can help with desirable, hyper-realistic solutions. At MPC no challenge is too big, package too detailed.


It might surprise you to know that one of the hardest, yet most rewarding creations to make, are hard-surface assets like CG cars. Our teams have delivered high-quality renders for Lexus, Honda and Bentley.


MPC creates believable digital humans, see below young Elton John in a film created for John Lewis.


Shooting plates require only a very small and nimble crew, such as pursuit vehicle, drone crew or even DP/camera operator on their own. Existing content that is still relevant and still delivers drives a meaningful message in the current climate may simply need the product updating to the latest model. Cars, Phones & electrical goods can be replaced with photoreal CG versions of the product.

Feel free to contact us for more information on helping with your business continuity – https://www.moving-picture.com/contact/