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Nike, Lock In Let Loose

MPC Amsterdam teams up with Blink’s Adam Hashemi and Wieden + Kennedy Amsterdam for Nike’s new campaign, ‘Lock In Let Loose’.

Directed by Blink’s Adam Hashemi, Nike’s new campaign by Wieden + Kennedy, with VFX by MPC Amsterdam, brings together some of football’s hottest new rising stars  - Marcus Rashford, Leroy Sané, and Kylian Mbappe - and cutting edge artists from across the globe. The films launched on Instagram stories and they ‘represent an insane montage of creativity and art in all its forms’.

VFX Supervisor Ricky Weissman says, “This campaign bridges the gap between two worlds that are not often placed together: sport and art. We’ve partnered on Nike projects with our friends at Wieden + Kennedy before, and we’re always delighted when the bar is raised yet again and new creative challenges are offered up.  Creating a crossover between two different worlds is a wonderful thing to see.”

Nike ft. Mbappé

Nike ft. Sané

Nike ft. Rashford




Wieden & Kennedy Amsterdam


Adam Hashemi

Production Company

Blink Productions

Executive Creative Directors

Mark Bernath, Eric Quennoy

Creative Directors

Evgeny Primachenko, Craig Williams

Art Directors

Jeff Lam, Mathieu Garnier


Alex Bower


Benoit Soler

Producer, Wieden & Kennedy Amsterdam

Javier Perroud

Executive Producer, Blink Productions

Ben Sharpe

Producer, Blink Productions

Ewen Brown


MPC Amsterdam

VFX Supervisor

Ricky Weissman

Motion Design

Ryan Jefferson Hays

VFX Producer

Kayleigh Dugdale


MPC Remote Grade


Jean-Clément Soret


Dan Sherwen @ FINAL CUT

Sound Designer