Moving Picture Company is a global creative studio with a single goal: to create experiences that move people. With decades of storytelling experience, we understand the true power of embracing innovation to push the boundaries of creation—it’s fundamental to everything we do and is how we make the most memorable moving images in the world.
Our talent works with clients and brands across industries to tell visually stunning stories. From original ideas through to finished production, we can create any story imaginable, igniting intrigue and adventure to make work that truly encapsulates what it means to feel.
Movement is in our blood, so we push ourselves, our technology and the limits of creativity to solve brand’s toughest creative challenges. We continue to lead in an ever-evolving industry, creating work that genuinely moves people and creates authentic and long-lasting connections.
MPC started out in 1970 as a production company in London producing television commercials. Today, we have creative studios all over the world – London, Los Angeles, New York, Amsterdam, Paris, Shanghai and Bangalore. Since our inception, we have constantly been a pioneer of creativity and technology, doing things that have never been done before and creating experiences that are truly unforgettable. This couldn’t be truer than with our character and creature work throughout the years. Everyone remembers Cadbury’s drum-playing gorilla who captured the nation’s hearts with his raw emotion, or Three’s plucky Shetland pony that moonwalked its way into superstardom. We brought to life the revolutionary singing and dancing cows in Anchor Butter’s playful 90s campaign, becoming one of the first to seamlessly replicate and animate within a commercial.
While we have always been at the forefront of creatures and characters, our work on digital humans has been revolutionary too. We recently recreated Elton John – one of the most recognizable faces in the world – for John Lewis’ Christmas campaign, but this is something we’ve been doing for a while. When Reebok wanted to create ‘The best team ever’ in their 1995 campaign, we achieved the unknown – digitally bringing together Ryan Giggs, George Best, Bobby Charlton and other legendary footballers to recreate the perfect football game. When the rollerblading babies for Evian was released, our groundbreaking work to bring the dynamic babies to life led to it becoming to one of the most viewed ads of all time.
Our work has touched other iconic ads throughout history too – Ariston’s award-winning commercial was the first major use of the ‘difference matting’ technique, Hamlet’s outrageous but highly memorable photo booth ad became one their most famous campaigns ever and Basement Jaxx’s Where’s Your Head At’ music video in 2001 became renowned for its band member’s faces being superimposed onto monkeys.
Our work on British Airways’ large scale campaign directed by Hugh Hudson kicked off an ongoing partnership with the airline, and we recently worked on their 100th anniversary campaign.
Today, we continue to push the creative needle and break boundaries, bringing together our amazing artists to create work that entertains, excites, and most importantly, moves people.
We are image makers at heart – it’s in our DNA – so however audiences view content in the future, we will continue to always be at the forefront of its creation.