Talk Talk, X Factor Sponsorship
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MPC Creative has worked in partnership with WCRS to create a hard-hitting cinema commercial to highlight the issue of domestic abuse.
Developed for national charity Women's Aid, the piece uses 3D stereoscopic technology that allows viewers to edit the film in real time by opening and closing either their left or right eye.
Director Chris Vincze, MPC Creative said: “We were really excited about developing the technology to enable a completely new viewing experience and simultaneously bringing the script to life. It’s the combination of audience involvement and powerful performances from the two actors that really helps convey the message.”