MPC SPLASHES OUT FOR BACARDI.

French directing collective, Pleix have directed ‘Blend and Assimilate’ the latest Bacardi ad for Rainey Kelly Campbell Roalfe/Y&R.  The production company was Blink with computer generated fluid simulation created by MPC.

 

The striking campaign features a male and female dancer, their bodies formed completely from fluid. As the ad progresses, the ‘fluid bodies’ dance closer together in slow motion. Once they are intertwined, they are enveloped by a liquid whirlwind which sweeps the couple up, replacing them with a glass filled with the renowned alcoholic drink.  MPC’s main focus for the ad was to work on developing the overall look.  It was important to find a technique to get the fluid bodies to appear liquid and abstract yet recognisable as people’

 

Two test shots captured the movement of the dancers which formed the template for the movement of the ‘fluid bodies’.  A further two shoots took place, one concentrating on the choreography and the ‘look’, the other using 2 Phantom high speed digital cameras each capturing the same imagery at different exposure levels to ensure a high level of texture detail to the 3D elements in the sequence.  3D laser scans of the two dancers were taken to capture muscle tone and skin detail.  Then the choreography of the 3d dancers was painstakingly match moved to mirror the real dancers. The team created 3D fluid simulations of Bacardi swirling around the bodies.  Sheets and curtains were shot live action and then wrapped around the 3D bodies like ‘giant watery togas.’

 

The 30 second ad airs in the UK during Big Brother on the 7th June.

 

Ends

Credits:

Director: Pleix

Advertising Agency: RKCR/Y&R

Agency Producer: Jason Ayres

Creatives: Steve Moss, Joylon Finch

Production Company: Blink

Production Company Producer: Bart Yates, Annie Hart

Post Production Co:  MPC

Post Production Producer: Vittorio Giannini

Line Producer: Paula Da Costa

VFX Supervisors: Nico Cotta, Robin Carlisle

VFX team: Christophe Allender, Giuliano Cavalli, Gaelle Delcourt, Michael Gregory, Gem Grimshaw, Robert Hesketh, Franck Lambertz, Mark Robinson, Claire Pakeman, Andrew ‘Ziggy’ Zigouras.