Volvo V90, Prologue



MPC Paris, Adam Berg and Forsman & Bodenfors Create ‘Prologue' for Volvo V90

Ahead of UEFA Euro 2016, Forsman & Bodenfors launched a campaign for Volvo featuring Sweden national team captain Zlatan Ibrahimovic. The spot focuses on the national star’s humble beginnings as the child of Croatian and Bosnian immigrants growing up in a small Swedish suburb.

MPC Paris collaborated with Adam Berg and Indio to create the stunning film. The VFX team built the stadium in full CG, added crowds in the street and around the stadium, tracked DMPs of Paris into the windows of the apartment, and cleaned up and enhanced all the shots in 2D. Mark Gethin in MPC LA completed the grade via MPC’s Remote Grading network. 

Volvo are using Ibrahimovic’s life story to draw parallels with Volvo’s ‘journey’ as a car maker, with both daring to think differently and tread their own path.

Credits

Agency

Forsman & Bodenfors

Production Company

Indio

Director

Adam Berg

Art Directors

Andreas Malm, Staffan Lamm & Mathias Appelblad

Copywriter

Gustav Johansson

Agency Producer

Lena Sellman

Production Company Producer

Ben Crocker

Editor

Mikkel EG Nielsen @ Rock Paper Scissors

DoP

Mattias Montero

VFX

MPC Paris

VFX Creative Director

Franck Lambertz

CG Supervisor

Ross McGabe

VFX Executive Producer

Quentin H. Martin

VFX Producer

Sophie Lebreton

Line Producers (Bangalore)

Ekta Gupta & Goutham H

Concept Artist

David Brochard

VFX Team

Ruairi Twohig, Marielle Santens, Eric Lemains, Mattias Lullini, Michael Diprose, Thomas Carrick, Jyoti Prakash Panda, Ajai V John, Priya, Jacob Oommen, Suhas Bhat, Manoj Ravi, Craig Savio Padua, Earnest Victor, Elangovan Ganeshan, Deepali Negi, Kiran Veerasarapu, Linkin Ganapathy CP, Maheshwar Konda, Muruganatham T, Praveenkumar Samraj, Kishan Katrimal
Rajesh Kumar, Joshi John, K Gandhiraj, Yashwardhan, Avinash Bhandary, Mithun Alex & Rashabh

Grade

MPC Remote Grade

Colourist

Mark Gethin