S7 Airlines, The Best Planet



W+K Amsterdam team up with MPC Amsterdam and AG Rojas from Park Pictures to create ‘The Best Planet’.

‘The Best Planet’ is the latest campaign for S7 Airlines which aims to remind Russians about two wonderful gifts we’ve all been given – the best planet we know, and a lifetime to experience it.

Presented as a visual poem dedicated to Earth itself, the campaign’s film is a message from someone who can truly appreciate what it’s like to be away from it – Russian cosmonaut, Andrey Borisenko, who spent 164 days away from Earth on his last expedition. Andrey narrates the film, which celebrates Earth’s hidden wonders by depicting the sensorial experiences different destinations can evoke.

MPC Amsterdam provided the VFX with grade by Global Creative Director of Colour Grading Jean-Clément Soret through MPC’s remote grading network.

Credits

Agency

Wieden+Kennedy Amsterdam

Production Company

Park Pictures

Director

AG Rojas

Executive Creative Directors

Mark Bernath, Eric Quennoy

Creative Directors

Joe Burrin & Evgeny Primachenko

Broadcast Producer

Michael MacMillan

Art Director

Jordi Luna

Copywriter

Scott Smith

DoP

Michael Ragen

Production Company Executive Producer

Stephen Brierley

Production Company Producer

Tim Kerrison

Editor

Dominic Leung @ Trim Editing

VFX

MPC Amsterdam

VFX Supervisor

Toby Aldridge

VFX Producer

Thijs Klaassen

Grade

MPC

Colourist

Jean-Clément Soret

Sound Designer/Mixer

Alex Nicholls-Lee

VFX Team

Neela Kumuda Parankusham, Swarup Kumar Panigrahi , S.Sundaramoorthy ,Vinoth Kumar