Mercedes, Overachiever & Worth the Wait



MPC NY teams up with Merkley+Partners and Director Jeffery Plansker in new Mercedes-Benz campaign

MPC NY teamed up with agency Merkley + Partners once again for a stunning new campaign celebrating the all-new Mercedes-Benz GLC luxury SUV. Directed by Jeffery Plansker out of production company B-Reel, ‘Overachiever’ and ‘Worth the Wait’ both capture the essence of the new model with impressive integrated visual effects that support the live action.

‘Overachiever’ opens with a clay sculpture of a GLC on a table in the design studio. The picture freezes and a CG-simulated version of the real model bursts through the frame, propelled by subtle VFX compositing and clean up. MPC’s artists enhanced the shots that were filmed in various locations in California, including at the site of a mine and the base of a volcano.

In the second spot, 'Worth the Wait,' MPC artists help accentuate the flawless look of the vehicle, seen in running footage as it traverses a variety of settings, with environmental work, sky replacements and composites.

Credits

Agency

Merkley + Partners

Director

Jeffery Plansker

Production Comapny

B-Reel

Director of Photography

Neil Shapiro

Agency Executive Creative Director/Partner

Andy Hirsch

Group Creative Head/Copywriter

Drummond Berman

Group Creative Head/Art Director

Simon Nickson

Director of Broadcast Production

Gary Grossman

Senior Agency Producer

Alex Kobak

Production Company Producer

Ron Mohrhoff

VFX

MPC NY

Managing Director

Justin Brukman

VFX Executive Producer

Camila De Biaggi

VFX Senior Producer

Armand Weeresinghe

Lead Flame Artist

Rob Walker

VFX Team

Carl Fong, Jeric Pimentel, P. N. Arunkumar, Chris Bernier, Chris Ribar & Venkatesh Rajagopal

We craft spectacular visual experiences in any space, on any screen.