IKEA, Hooray to the Wonderful Everyday



The ‘Hooray! For a Wonderful Everyday’ campaign, directed by Patrick Daughters at Gorgeous and conceived by Mother London, launches with a new TV ad - with VFX and grade by MPC. The sweet film follows a family through their home, celebrating every moment from a little boy being congratulated for waking up early to his sister getting a 'B' in her school exam.

Gallery

Credits

Agency

Mother London

Director

Patrick Daughters

Production Company

Gorgeous

Creatives

Mother London

DoP

Kaspar Tuxen

Executive Producer, Gorgeous

Rupert Smythe

VFX

MPC

VFX Supervisor (2D)

Dan Lorenzini

VFX Supervisor (3D)

Tushar Kewlani

VFX Producer

Amy Richardson

VFX Team

Deepanjali Singh, Anbarasu E, Abhilash A, Gopakumar Muraleedharan, Rajesh Kaushik, Jose J, M D Karthikeyan, Prasanth Palaparthi, Pramod Dwivedi, Muthu Vishnu, Rajesh Kumar

Grade

MPC

Colourist

Jean-Clément Soret

Editor

Paul Watts @ The Quarry

Sound House

750mph

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