Facebook, Year in Review 2016



Facebook looks back on 2016's biggest moments in new commercial with grade by MPC LA

Whether it was used to honor international icons, spark important social discussions or share family memories, Facebook proved an essential tool in 2016’s cultural landscape. Their “Year in Review” commercial, graded by MPC colorist Mark Gethin, showcases the platform’s power to connect people on- and off-screen.

Facebook collected the year’s top trending global topics and shared them in the new commercial. Stink LA’s award-winning documentary filmmaker Eliot Rausch directed the ad, which creatively featured top stories ranging from the Rio Olympics to the US presidential election.

To reminisce on this year’s biggest events and best moments, watch the commercial below.

Credits

Client

Facebook

Director

Eliot Rausch

Production Company

Stinkfilms

Agency

The Factory

Agency Producer

Mallory Gordon

Creative Director

Cameron Ewing

Art Director

Omid Rashidi

Copywriter

J. Smith

Executive Creative Director

Scott Trattner

Editorial

Spot Welders, Inc.

Editor

Haines Hall

Assistant Editor

Oli Hecks

Executive Producer

Carolina Sanborn

Senior Producer

Christie Price

VFX

SHIPPING + HANDLING

Grade

MPC

Colorist

Mark Gethin

Color Executive Producer

Meghan Lang

Color Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson

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