Beats, Got No Strings



Beats’ new commercial sings praises of “wireless living” with grade by MPC LA

From creative agency Anomaly and directed by Smuggler’s Brian Beletic, Apple’s new Beats commercial made a splash in the press with numerous celebrity appearances. Among them are Michael Phelps, Nicki Minaj, Pharrell Williams, Karlie Kloss, Steve Buscemi and Amber Rose sporting Beats’ wireless headphones as they listen to “Got No Strings” from Disney’s classic, Pinocchio.

Scenes from the animated film are intercut with the well-known cast jubilantly dancing and comically surviving the occasional misstep. MPC colorist Mark Gethin graded the commercial.

The commercial showcases the new Beatsx, Beats Solo3 Wireless, and Powerbeats3 Wireless headphone models. Watch the Beats by Dre spot here.

Credits

Client

Beats by Dre

Agency

Anomaly LA

Production Company

Smuggler

Director

Brian Beletic

Editorial Company

Cut & Run

Editor

Sam Ostrove

Color

MPC

Colorist

Mark Gethin

Color Executive Producer

Meghan Lang

Color Producer

Rebecca Boorsma