MPC Teams up with VCCP for new easyJet Holidays Campaign
Created by VCCP and directed by Alaska, easyJet holidays has launched its latest campaign ‘Hide and Seek’ set to the catchy 1950’s track by Bruno Rosettani and Trip Aurora “Zucchero e Pepe”.
The spot follows an epic game of Hide and Seek that stretches to the four corners of Europe, showcasing amazing hotels and destinations available through easyJet holidays. From a beach in the Algarve, to a souk in Marrakech via the mountains of Iceland and a blissful infinity pool in Santorini.
MPC handled the VFX led by Alex Lovejoy and grade by Matthieu Toullet. The campaign aims to inspire customers to book their next European getaway and builds on easyJet’s Imagine campaign which MPC worked on previously.
Alex commented: “We met with Alaska very early in the script phase to plan out the transitions and how best to capture the many hiding spots. Lots of plates were filmed to help synchronize the hero’s search and everyone hiding. It was such a fun film to be involved in with the easyJet team, VCCP and Alaska”
The striking grade was provided by MPC’s Matthieu Toullet who commented: “To really honour the easyJet brand, this film had to look and feel visually fresh, playful and full of personality. Initially, the directing duo Alaska, wanted to shoot on Super 16mm but they settled on digital, so I had to bring as much as I could to grading an organic quality, adding some interesting texture into a very warm look. The warmth of the imagery was very important in generating those all important holiday feels.”