Audi Q5React

MPC freezes time in sophisticated new Audi Q5 film

Audi UK’s atmospheric and beautifully shot new TV commercial, ‘React’, demonstrates in super slow-motion the Audi intelligence built into its recent, new and forthcoming Q5 models.

In the spot from BBH London and directed by MPC, the ad depicts an Audi elegantly driving through a storm. The car and film slow down to adapt to the conditions, and the car is captured in one paused moment in time against a backdrop of rain as sophisticated graphics explain the complex technological decisions it makes every split second.

The graphics from the MPC team are instrumental to the narrative in this high-end production, in which design and animation are seamlessly integrated into an epic high speed live action night shoot.