MPC teams up with Ogilvy Shanghai once again to continue Milka campaign
‘Beach’ marks the second appearance of our cute chocolate creation for chocolate brand Milka, through Ogilvy Shanghai. Just like the previous campaign, we are in a 100% CG world which was meticulously created from scratch. This time we have expanded from the creature’s previous city setting to the beach where our character is enjoying the sun. Having developed the original character, our animators had fun this time around in developing his personality further.