CushelleQuilted Toy

Cushelle’s charming new spot for Publicis London brings Kenny the koala back, with animation by MPC

MPC joined forces again with Publicis London to bring to live the cuddly-soft Koala character.

The animation and VFX wizards within MPC harnessed the studio’s first class proprietary software tool ‘Furtility’ to create Kenny’s beautifully soft fur – recently used to create the Cannes Silver Lion winning photo-real creatures in John Lewis ‘Buster the Boxer’ and the much-loved jungle creatures in Jon Favreau’s ‘The Jungle Book’. This time, our team of artists increased the photo-real quality of Kenny’s fur and eyes, while keeping him in the realms of the character’s unique look and feel. One thing remains certain: Kenny will still do just about anything to get his paws on Cushelle…