Virgin MobileThats Hot

MPC CREATE FUN ANIMATED SPOT FOR VIRGIN MOBILE

Entitled ‘That’s Hot’ the Virgin Mobile spot tells viewers all about their latest offer on Samsung mobile phones. Throughout the spot the network provider explain why they believe they are the leaders in the UK, such as the fact that they offer 99% 4G coverage.

MPC provided the animation in the spot, which was led by Art Director Donal O’Keeffe.

Donal commented: “The Virgin Mobile ‘That’s hot’ campaign required a design approach that broke new ground for MPC. The final commercial utilized a mixture of cell animation alongside traditional 3d animation. This highly innovative and colourful approach demanded a large team of designers covering both angles. Although challenging, the project was a real success and the campaign ran for a full year with Virgin Mobile.”