Nike X FootlockerFuture Forward


Future Forward, directed and produced by MPC, is a series of six spots that reveal a star of the future, wearing the Nike Air Max 97s, in a city of tomorrow. The UK campaign film features Manchester United star Marcus Rashford and grime artist, and Drake collaborator, Santan Dave. In Italy, hip hop musician and DJ Sfera Ebbasta, and Juventus star Federico Bernadeschi star. And in France, the campaign features rapper Niska and man of the moment, Monaco soon-to-be Paris Saint-Germain star Kylian Mbappe.

The six spots show the Future Forward athletes and influencers appear in visionary cityscapes and spaces. The spots were shot on location in Turin, Manchester and London, and feature VFX and design from MPC.

MPC’s Art Director, Donal O’Keeffe commented:

“This project was a lot of fun, the brief was broad enough to allow us to really control the aesthetic and mood. The directors wanted us to use the signage found within the sci-fi cityscape’s of Blade Runner and Ghost in a shell as a point of reference but from there it really was up to us to design, create and animate the final look.”