BMWBe Like Water

BMW’s campaign encourages people to ‘be like water’

To celebrate the release of the BMW M4GTS, MPC teamed up with Gwantsi Shanghai’s director David Holm and agency InterOne to produce a truly original spot.

Set to the backdrop of Bruce Lee’s now iconic 1971 interview where he asks viewers to ‘be like water my friend’, MPC helped create beautiful visuals as the BMW makes a splash in a water-filled limbo space. MPC added CG water enhancements, set extension and extensive clean-up to give the visuals a dramatic feel.