Palace Skateboards x Reebok Classics featuring Jonah Hill
MPC worked with directors Stuart Tanju to launch a campaign for a new range of Palace Skateboard shoes in partnership with Reebok Classics.
The viral campaign features Jonah Hill, a big Palace Skateboards fan, in an absurd infomercial spoof, and the sub-par green-screen production of the ad and the awkward delivery of Hill’s lines make for a hilarious result.
The film’s irreverent tone reflects the brand’s voice, and Hill’s suberb acting serves it well; he is awkward and rivetingly bad, yet somehow deft at the same time. The actor has long been a fan of skate wear and Palace, which is a popular fixture in the skate boarding community.