This new global campaign for Berocca by JWT invites audiences to ‘Be more Berocca’ with Roccy the body-popping chameleon. Roccy struts his stuff in a tropical rain forest while other chameleons look on with a mixture of shock and envy. The dance routine culminates with Roccy changing colour in time to the music as he pulls off an elaborate dance move, while simultaneously catching a fly in mid-air.
With all characters in the spot being crafted entirely in CG it was important to create something that felt as realistic as possible. The vision was to feel like an episode of Planet Earth that took an unusual twist.
The challenge with this spot is all in the detail, from every last scale on Roccy’s body and the way he moves, to the pieces of moss under foot. The job required realism throughout to really be successful. MPC’s expertise was not only in the VFX, but the live-action production as well to deliver this expertly crafted campaign
But Roccy didn’t stop there. The team knew that this character would be a phenomenon and so they created a bespoke piece of software to render Roccy in real time allowing us to extend beyond the traditional TV campaign onto social. This gave the ability to bring this beloved character into people’s lives, allowing Roccy to dance alongside them.
Berocca not only saw a spike in social media engagement, but those results translated to the business with an increase in sales by 45%.