MPC have provided breathtaking VFX for mobile network Telia Company, in their latest action-packed spot airing in Sweden.
Teaming up with Director Adam Berg and DOP Jakob Ihré, MPC utilized its global force across multiple studios to deliver the spot within a challenging timeframe.
VFX Supervisor Alex Lovejoy described some of the work involved:
“A lot of CG work was required to bring the spot to life with our artists creating elements such as clouds, arrows, floating rocks and full digital environments. We utilized matte painting and made subtle enhancements to the forest scenes, adding more mist to add extra atmosphere to area’s where it wasn’t possible to achieve this in camera”.
The striking grade was provided by MPC’s Jean-Clément Soret who commented:
“This project was about defining a colour universe typical of an epic Hollywood feature or high end TV series, silvery contrast and reduced day for night colour palette. We had various exchanges with Adam Berg and Jakob Ihre to understand the look of the spot before the team started work on the VFX, then a final session to get all our shots under a coherent aesthetic and a few run throughs to perfect small details. The main challenges were to maintain a day for night contrast while keeping eye contact with the actors and getting all shots to flow as a story until the end, a good example of VFX and Colour Grading working hand in hand.”
MPC was heavily involved in the creative decisions regarding the scene’s with the ball of light which radiates energy and gradually becomes bigger lifting the hero characters up to the sky. The MPC team came up with a series of idea’s of how this should look, developing different sizes of ball, lenses flairs etc..
On working with the director, Alex said:
“Adam really embraced the collaborative nature of the project and was open to our recommendations. It was great to be given free reign to develop looks for these dramatic environments. We had great fun working with him”.