MPC Amsterdam and Wieden + Kennedy Amsterdam salute ‘The Unsung Hero’
Directed by duo Dr.Bowman via Cake, and with post production and grade from MPC, Milka’s festive spot centers on a thoughtful schoolgirl in an idyllic Alpine town.
The girl is rehearsing with her class for a Christmas performance of the Candi Staton track “You’ve Got the Love” and notices that the school’s custodian is working hard to make the stage look extra special in time for the show. She also notices that the custodian is deaf, and decides to surprise him on the big night by performing her solo in sign language (as well as leaving him some Milka chocolate as a gift).
Milka and Wieden+Kennedy Amsterdam consulted with the European Union of the Deaf while making the spot.
The campaign marks a continued partnership between MPC Amsterdam and Wieden + Kennedy Amsterdam following the recent Milka “Brothers” spot.