MPC TEAMS UP WITH TBWA LONDON TO LAUNCH PORTAL BY FACEBOOK FAMILY CAMPAIGN STARING ENGLAND AND ARSENAL FOOTBALLING LEGEND, IAN WRIGHT
We’ve partnered with TBWA London to launch Portal by Facebook Christmas holiday campaign with national treasure and footballing legend, Ian Wright and his family, including former Manchester City footballer Shaun Wright-Philipps.
Each family moment in the campaign showcases how a different feature of Portal is helping the Wrights feel like they’re hanging out together. From the AI-powered Smart Camera, AR filters, through to Group calling and Rooms, Portal’s technology allows the family to focus on what matters; coming together during the holidays and keeping their family traditions – like making fun of Dad – alive.
MPC’s London and Bangalore teams provided 2D led by Marj Verheij, Guy Lubin and Igor Gama and colour grade by Phil Hambi.
Phil adds: “This one was an absolute joy to grade with the guys from Mindseye and TBWA London. I think we all collectively now feel a part of Ian Wrights family. What a legend!”