MPC helps to create modern-day silent film for Acura
The team at MPC teamed up with MullenLowe and Imperial Woodpecker’s Mark Jenkinson to create a modern-day silent film that uses action instead of dialogue to tell the story. So while the world and driver are given a unique black and white treatment, the car stands out as the only colourful character in the story.
The VFX was handled by MPC and led by Creative Director Morten Vinther, VFX Supervisor/2D Lead Toya Drechsler and 2D Lead Navid Sanati, with grade by MPC’s Mark Gethin. The VFX team created a bespoke film look that resembled a vintage 1920s silent film, using real film stock and combining it with various other film techniques to heighten the action in the story.
Toya commented, “We worked closely with the agency, and in multiple sessions with them, we decided to not only apply the film look, but to also use it for storytelling purposes – the faster the car goes, the more erratic and extreme our flickering and film gate shakes become.”
Retaining the distinct film look whilst also ensuring the car stood out was a key aspect. “Every part of the image per shot had to be taken apart, coloured, or left black and white and then reassembled, which is a very complex sandwiching of layers. Additionally, as we did not want any of our elements to look cut out, we introduced flares and lighting as a ‘conductor’ between the layers.”
It was a great collaboration with MullenLowe, Mark Jenkinson and DP Ottar Gundason. “The footage already came to us looking absolutely incredible before we even touched it, which made it even more of a joy to add that special ‘something’,” concluded Toya.