Colourist Matthieu Toullet grades a whimsical spot for VW “The Others”
The latest spot from VW describes the traits, experience, and reactions of people we encounter on the road, whether behind the wheel or on foot.
For this movie, DDB Paris chose to depict how the hell can be other people when driving, guided by a friendly narrator. Shot in analog 16mm, the creative direction aims at delivering this special tactile grainy feeling and promotes the safetiness of Volkswagen’s IQ.Drive, an umbrella brand for a passel of intelligent driver assistance technologies.
Describing the inspiration behind the grade Matthieu said:
“It’s always super exciting when you have the opportunity to work with analog material, especially beautifully shot 16mm as we did here. To compliment this the directors and I really wanted the grade to act as a homage to photography.”
Visual effects were provided by Mikros MPC team.