Creature was written and directed by Tom Tagholm and produced by Park Pictures, in partnership with Surfers Against Sewage (SAS), an environmental charity protecting the UK’s oceans and beaches.
Creature tells the story of a giant and previously undiscovered animal that has washed ashore on a remote UK beach, and the reactions of people discovering it and fighting for its life. What follows is the documenting of the last hours of the creature’s life featuring interviews with locals, beach users and marine biologists. Through camera interviews, an awareness emerges: we spend billions looking for life and wonder out in the cosmos. But the magic is here. And we’re killing it.
Set and shot in Cornwall, UK, the home of SAS, Creature features a cast of local surfers and supporters of the charity. The creature was built full scale by the team at Anarchy Ltd and augmented and animated by MPC.
With 95% of the planet’s oceans unexplored, and scientists knowing more about the face of Mars than the sea floor, the charity wants to highlight the threat of plastic pollution to the many species that are yet to be uncovered, as well as those that are already known to be dying as a result of man’s actions.
“As a surfer, I wanted to do what I could to help. Park Pictures share a tendency towards political and environmental engagement, so the desire was there to do some work. The idea for Creature came when I was out in the water. I wondered what could be out there in the deep. And what might be suffering before we’ve even had a chance to meet” explained Director Tom Taholm.
Describing the VFX work involved, Dominic Alderson, 3D Supervisor at MPC said: “It’s great to see an ad convey the importance of protecting the creatures on our planet, so it was imperative that MPC managed to convey a living breathing creature even if still undiscovered. If you can look into the Creature’s eyes and feel its pain then you are connecting with your audience, so to this end we spent a lot of time perfecting the look and movement of her eye”.