MPC works directly with Spotify USA to create the brand’s largest advertising campaign ever
To promote their new ‘Freemium’ services, Spotify needed a campaign that engaged the viewer and showcased their upgrade service in a humorous and memorable way. To this end, two ‘blockbuster-style’ trailers were born; one action-packed car chase called ‘Chase’ and one rather terrifying horror sequence featuring a doll that haunts a group of friends, aptly named ‘Horror’.
MPC handled all VFX for the spots which were both directed MJZ’s Steve Ayson, working closely with the brand’s in-house creative team to create dramatic, feature film-inspired visual effects. MPC’s Mark Gethin graded the spots. ‘Chase’, which depicts a high-speed car chase that turns into a friendly bonding session between the villain and police over their shared love of Miley Cyrus’ ‘Wrecking Ball’, required a lot of environment extension, sky replacement, CG explosions and smoke. The key scenes, which shows the villain punch through the windscreen while the car is traveling at high speeds, was filmed against a green screen, so the team had to create a background that changed as quickly as the car moved.
The team also helped bring the petrifying doll to life in ‘Horror’, which used Camila Cabello’s “Havana” as a trigger song for the creepy character’s presence. The doll was brought to life by a puppeteer who had to be removed from every shot so as to not break the illusion that it was the song brought it to life.
Alvin Cruz, MPC’s Creative Director, said: “It was great to work with a really cool director and directly with Spotify. They’re doing a lot of really interesting things at the moment and we’re proud to be such a big part of this big campaign push.”
MPC also handled VFX for three other ‘Match Instantly’ spots under the same campaign push – ‘Car’, ‘Meadow’ and ‘Beach’. These were directed by Same But Different.