SamsungNew Normal

Samsung welcomes consumers to the new technological norm

Samsung’s new campaign reminds viewers of all the ways technology can bring people together—be they students, professionals, friends or families. The brand’s “New Normal” commercial from Leo Burnett and Imperial Woodpecker’s director Mark Zibert advertises all of the connective devices they’ve recently debuted. Namely, the Samsung Gear VR headset, Galaxy Tab S3 and Galaxy S8 smartphone.

 MPC’s Creative Director Michael Gregory oversaw both “New Normal” and the brand’s “Do What You Can’t” spot, with each requiring a specialized team of artists. Where “Do What You Can’t” delivered an adorable CG ostrich, “New Normal” offers up frighteningly convincing CG dinosaurs.

MPC colorist Ricky Gausis provided the grade for the commercial.