No7The Wave

Mother and Rattling Stick’s Daniel Kleinman team up with MPC to create No 7’s gravity-defying ‘The Wave’

In a new spot promoting No 7’s age-defying range of serums, ‘The Wave’ features four-time world champion surfer, Lisa Anderson, in action. As the ad’s hero scales the CG water and hauls herself to a monumental wave’s summit, the water ‘freezes’ in time before she proceeds to surf down.
This is the latest in their series of empowering ads celebrating women at the top of their game.

Breakdown