Mark Gethin grades Kia’s latest ad with Lebron James

Over the years, Lebron James has faced his fair share of external doubt. In his new ad with Kia, however, he equates doubt to a drizzle of rain—enough to wear away at a weaker person, but certainly not him. In spite of the trials and tribulations being a celebrity athlete—or top international auto brand—may pose, James and Kia power on and invite viewers to “Doubt No More.”

Kia tapped David & Goliath, RESET director Johnny Green and DP Joost Van Gelder for the commercial. MPC Creative Director for Color Mark Gethin provided a beautiful grade to match the dramatic message and cinematography.

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