IkeaGo Green

IKEA teaches us how to go green in the latest partnership between MPC and Wieden + Kennedy. We learn how small changes in our daily lives can be appreciated by the natural world around us.

We were tasked to create the charming CG penguins, beaver and caterpillar who express their gratitude towards our heroine by making small adjustments to her routine.

Our Shanghai teams worked closely with W+K and SingSing throughout to plan the specific animations of our CG animals prior to the shoot.