HSBCGlobal Citizen

Chris Palmer at Gorgeous, JWT, and MPC team up to create HSBC’s ‘Global Citizen’ spot starring Richard Ayoade.

Devised by J Walter Thompson London, the 60-second spot positions Ayoade as its Global Citizen, reeling off Britain’s love of Costa Rican coffee, Swedish flat pack furniture, Italian pizz and French bulldogs as Nimrod by Elgar plays.