MPC CREATES SUPER-ACTION BEAVER, BEAR AND SQUIRREL FOR NEW HEINEKEN CAMPAIGN
MPC has partnered with director Joachim Back and Publicis Milan on Heineken’s ‘Solar Power’ campaign that promotes the launch of Heineken’s new energy drink.
The new campaign comprises of three spots featuring a fully CG Beaver, Bear and Squirrel and boast naturalistic animation and colour work with a streak of gentle humour. The aim is to feed into contemporary concerns about natural ingredients, renewable energy and oneness with our environment.
The spots see animals going about their lives, full of energy and determination, excelling at their own ‘super-action’; including a beaver building a dam and a squirrel passing acorns , all without the aid of artificial ingredients and chemical stimulants; drawing a connection between our world and the animal world through the use of a charming comic device.
Our VFX teams created the beaver, bear and squirrel in magical CG habitats that are rich in texture and warm. The goal was to make the animals look realistic but at the same time exhibit their super abilities.