MPC helps create epic spot for Future Land
It took months of planning and dedication across three MPC studios to pull of this epic production for Future Land, a Chinese real estate developer. And the final result, with whales diving to the ocean depths and dragons soaring to the clouds, proved the effort was well worth it.
“The production required to accomplish a spot with such rich content had to be massive” Director JB Lee commented.
MPC’s VFX Supervisor Barry Greaves said “The biggest challenge on the job was water simulation and creature development. MPC has multiple studios and talented artists around the world to meet the varied creative needs of a project this big”.
Paddy Xu, the founder and EP of Shanghai-based production house Animal Factory Films, commented “the collaboration between our director JB Lee and MPC helped us produce this amazing result”.