DunlopRun Towards Challenge

MPC teams up with director JB Lee for a stunning film for Dunlop tires

Starring local tennis superstar Wang Qiang, MPC created a full CG 360-degree world to show how Dunlop can elevate performance.

The main challenge was that the idea and concept was constantly evolving, and the world was a blank canvas that allowed MPC and the director to collaborate closely to create an idea from scratch. including tennis ball, birds, tennis courts, clouds and the final city shot.

The result is a unique, visual fantasy world.