DieselKeep the World Flawed

MPC partners with François Rousselet at Division Paris and Publicis Italy on ‘flawed’ love story for Diesel.

In last year’s Go With the Flaw, we saw a film-within-a-film, with the footage distressed to create a vintage, imperfect aesthetic. In the latest from Publicis Italy, ‘Keep the World Flawed’, also directed by Francois Rousselet, Diesel presents a beautiful romance – a love story with an unexpected ending, which reminds us that our flaws will always be stronger than any of our attempts to hide them.

The spot features VFX and Grade by MPC. Director François Rousselet commented on the partnership with MPC: “The amazing job you delivered, the relationship we had working on this project – it was bliss. Thank you for the hard work, your patience and the talent. Proud to be part of the MPC family. On to the next one!”