Confused.comConfusion to Clarity

MPC and Karmarama team up for’s latest spot “Confusion to clarity”

The new campaign was created by Karmarama with impactful cinematography directed by Irish film director Aoife McArdle, who has produced commercial work for Honda, Samsung and Audi.

Introducing the end line, “Don’t be confused. Be,” the ad stars actor Timothy Murphy, who has appeared in shows including Sons of Anarchy and True Detective. Murphy plays a calm and collected driver who moves through a frenzied urban landscape while lamenting the over-abundance of stimulus and options for consumers in a poetic voiceover.