MPC joins forces with 72andSunny for Audi’s Super Bowl campaign, starring Maisie Williams, promoting the brand’s electrical vehicles
The ad sees Williams get behind the wheel of the brand’s e-tron Sportback before quickly getting caught in a traffic jam. She bursts into song with a remake of “Let if Go” from Disney’s “Frozen” which, in the ad, is portrayed to be an environmental anthem and a rebuke of gas-guzzling cars. She breaks free into the open road, passing by a gas station that is closing down which, in the context of the ad, is meant to signal progress.
“There’s a large range of invisible visual effects used throughout this ad. Our compositing teams in Bangalore and London really pulled together to make a difference to deliver this movie. We’re all really proud to help bring François’s vision to life, and hopefully you might not be able to let go of, this ad from your head for a long time.”
David Filipe, VFX Supervisor
Directed by François Rousselet, With VFX by MPC and colour by MPC’s Global Creative Director of Colour Grading Jean-Clément Soret, the global brand campaign was created to drive the message of a more sustainable future.
Jean-Clément Soret said:
“Working with Francois Rousselet is always a rewarding experience where his preference for bold grading takes you to new areas, but most importantly we had to emphasize the message that we start in a dirty polluted world of traffic jams and move into a clean all electric pure world. We had a few tries with different choices of what dirty vs clean grade should look like to be the most efficient and pleasing visually, while also taking into account Adam Newport Berra’s DoP colour references. After some thought the warm dust vs the blue bright rather than cold grey smoke vs happy warm got selected as the right choice.”